09 Nov Backlinks for SEO Improvement
This article is created by Lucru Marketer. Lucru Marketer is a performance marketing agency in Singapore with 15 years of experience and has served more than a thousand clients.
Driving traffic to website is one of the pivotal points in digital marketing practice. Operating a strong SEO system is no longer an option; it is a mandatory operation that needs to be not only constantly monitored, but also improved.
Here, we are going to explain one of the most popular SEO techniques often used to drive better web traffic. It is called Backlinking.
You are going to see how this one simple technique can help your business if it is done correctly. But before starting, many of you might be not aware of what backlinking is.
INTRODUCTION TO BACKLINK
Backlinks are links that connect one website to another. As an illustration, if you open one of your favorite websites, you might see some links inserted on the articles there that direct you to other external websites, that is called backlink.
Instead of working one-way direction, backlinks work both ways in a sense that the linking creates a circle of reference. For instance, A site links to B and B also link to A. Backlinking to each other’s website is expected to generate benefits to each other’s brand awareness and also revenue.
BENEFITS OF CREATING BACKLINKS
Reading the introduction about backlink, you might be wondering how it is going to help your business because the method seems so simple. It really is simple, but backlinks can bring tremendous advantages to your SEO campaigns. Here’s how:
Improve Credibility
When you were in college and you needed to do some paper work. What kind of websites did you refer to? Without doubt, the answer will be websites that were considered credible and proper to cite. This goes the same with backlinks and SEO.
When a lot of websites backlink to yours, it creates this impression that your website is one with good authority to the point that you are worth referred to. It indicates that other websites believes in your quality – leading their readers to believe the same.
Obtain High Ranking
This is where it gets interesting.
When a lot of people backlink to your website, search engine will see it as a popularity increase – eventually leads to an increased position in SERP. The cool thing is it is like getting an instant boost to climb the ladder of SERP ranking without really doing anything.
Imagine this, you know that SEO takes weeks or months to bring your website to the top. You have to consistently work on the relevance and visibility in order for Google to consider your website front page worthy. With backlinks, however, you get additional votes by other websites that your website is indeed a good one. Search engine will have no other option but to allow you to be ranked higher.
Due to this advantage, if you want to have better SEO rank, it is recommended to obtain new quality backlinks as much as possible.
Referral Traffic
If you are familiar with Google Analytics, you will know that one of the measurements for organic traffic is Referral Traffic – a traffic that comes from other sources outside search engine. Having backlinks will open the gate to referral traffic as many people will possibly click the link to your website from the websites they are reading.
Backlinks do not just allow you to have inclining referral traffic, but also effortless and automatic one. There is no need to share abundant links through broadcast so just people will click on your page, but you just need a lot of people to serve your cookies on the tray and visitors will pick them up themselves.
More Exposure – More New Visitors
Obviously, if your website is being “featured” as a link on someone’s website, it is exposed to the visitors of that external website; hence new unique visitors for you. Obtaining new visitors means you can do so much with them, including building a sustainable relationship. As long as your content is not irrelevant or created with poor quality, there is a large chance that these visitors might like your website and be loyal visitors.
You know what happens when people grow loyalty; they believe in you and want to rely on you – meaning they will happily use your products or services. This is where your backlinks convert into revenue.
We know after knowing these advantages of backlinking you want to immediately apply it to your website. But, not so fast.
It takes more than just attaching links to do backlinking. Your website and the other website should be relevant to each other so that the visitors to each other’s website are also the right ones. That being said, to begin your backlinking journey, start with creating contents that are relevant to target audience and also find some good relevant websites where you can have your cookies served. And if you are still not sure, contact a digital agency for consultation or even have it professionally done for you.
Lucru Marketer believes in harnessing creativity into creative solution. Ever since being founded, Lucru Marketer has continued to help their clients thrive in the digital world by adapting unique marketing methodology for each client. For further information, they can be found on their website and facebook.
Also published on Medium.
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