Moving into 2019, Facebook Marketing is still the favorite of digital marketers to reach social media audience. Its easy-to-operate and easy-to-control ads manager works wonder to generate leads and promote contents and products. These advantages though, are not to make you forget that Facebook can still run without its paid features.
Yes, we are talking about organic reach.
It is more cost friendly, and just like other non-paid promotions, can drive a more sustainable group of audience if managed properly. Although it may take longer to see the results, fans or followers coming from organic reach tend to be more loyal.
Keep on reading to see how you can perform organic Facebook marketing optimally so that you can get the benefits without having to pay a penny.
Use Facebook Targeting
If you thought that Facebook only has paid targeting tools, here is the good news: it doesn’t. Even if you are sharing an organic post without boost, you can still utilize Facebook targeting for better reach. To activate, simply go to setting and make sure that you allow the targeting feature.
For every post you are going to make, click the targeting button below the text box and choose what kind of audience that you want to reach. Available options for targeting are based on age, gender, location, language, even interest and education level.
Surely, the Facebook ads manager offers more specific targeting, but with free-of-charge service, this is more than enough compared to sharing a public post where you are never going to be sure if it reaches the correct audience or not.
Mind the Posting Time
If you have been posting at random time, it is very advisable to cut that habit because when you post matters. Some people recommend posting between 9 – 10 am, more people recommend posting after lunch time. We, however, recommend you to rely more on your customer data instead of blindly accepting a suggestion, simply because every group of target audience has different habits and characters.
For instance, if you want to target students, posting during work hours is definitely not recommended because they may still be at school, while it might be an effective time to target housewives because they have just finished preparing for their family’s morning routine and are enjoying leisure moment.
Engaging Content with Attractive Visual
Even when you have applied the perfect strategy for Facebook marketing, there is no telling that your audience will like your content if you do not consider the relevance with them .The point of creating content is more than just making people look at you, but also to make them think that your existence, in this case your business, actually has meaning. Make sure every post answers to the question “what’s in it for your audience?”.
Not only that your content should be relevant, it should also be engaging and eye catchy as people do not have much time to see all the things offered to them. Adding a visual aid can help to steal attention, especially if it is beautiful or unique.
Monitor the Audience
Just on the top of your Facebook page, you will see a tab called “Insight”. In this section, you will see how your page and posts perform for the past weeks, days, or years according to what you want to see. Based on the report on Facebook Insight, you can evaluate which of your posts actually perform best and which ones do not work. The good thing about it is that Facebook automatically separates the reporting for paid and organic reach, and that everything can be exported.
Maintain the Interaction
If you choose to go full organic, make sure that you do not neglect any of your visitors’ comments. Customers nowadays tend to leave their feedback on social media page because it is easy to access and they wish for a faster respond than any other feedback channels. Each and any of their comments are useful to build and retain loyalty, as well as to improve your service.
In fact, you can create a content that attracts engagement instead of waiting for them to give engage in your posts. For example, there is a poll feature provided by Facebook that you can utilizes to make some quick surveys about your product or service, or even asking directly to your audience about the types of content they actually would love to see. Not only this ignites engagement, you can have on-point insight on what works for your Facebook business.
BETTER TOGETHER
Paid ads or organic, people might choose one over another. The truth is, however, a fully-optimized Facebook marketing is when you can incorporate both into your Facebook strategy. Imagine it as carrying the best of both worlds – implementing the best practices from both methods.
Doing an organic marketing can also be a practice stage or preparation process before doing Facebook ads. If you are a first-timer of Facebook marketing, organic approach can be useful to get used to the features. Even if you are experienced, you can also use the result from organic marketing as insight to know what kind of posts or practices you should apply when doing Facebook ads.
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We understand that doing digital marketing can be difficult – which is why we are here to offer you help and set you free from the headache of figuring out how to obtain quality leads. Alpharus Media has been in the industry for years, and that makes us an eligible partner for you to boost your digital presence. We know just the right strategy to do Facebook marketing, especially Facebook ads, so you do not have to worry of losing your time and money because of repeated failure of trial and error.
If you are ready to bring your Facebook page to a new level, contact us by leaving your contact below or simply click here.
Also published on Medium.