Doing digital or online marketing alone can be a hassle especially if you don’t know a thing about it.  You have to know how to use the tools, do research and analytics, and implement a good strategy. Learning while doing trial and error may be good for a long term project, but it sure does cost a lot of time, and time is just as precious as money.

That is why working together with an advertising or marketing agency is a necessity for a lot of companies no matter how big the company scale is.

In Singapore itself, there are hundreds of digital agencies with a lot of services. How to choose the best one out of a hundred? We have picked for you 5 traits of the best online marketing agency that could help you find “the one”.

Dedicated

The foremost trait to consider is seeing how dedicated the agency is in helping your business. An agency should be your business partner who understands your business importance and how big of a deal the project you are working on is. Dedication shall be seen from the very first introductory meeting; how prepared they are to handle your business, how well they understand your brief, and how enthusiastic they are when you explain about the project. Do they ask questions to fill in their gap of knowledge? Do they voice out their vision and suggestion on how to execute your project?

Good Team with Experience

Make sure that the agency you are going to work with has a good number of crew that can handle all of your needs. It would be great if the team comprises of people who already have experienced in their own area. This, however, should not limit your view to only agencies that have been established for years because there are a lot of new emerging start-ups who have the same or even better capability than the experienced ones.

What’s important is that they should know what they are doing. Even a start-up agency is usually pioneered by a person who already has knowledge about the industry. This person should also be dedicated, so he or she knows how to gather the right people for the team.

Takes Your Clients into Account

A good agency will not only care about your business, but they also consider your clients while doing the process and making decisions. They should not work to please you, but rather work to accomplish the goal of both your business and their company value.

This agency understands that they are helping you to reach new clients or preserve existing ones, so they will work around how your customers would behave and think in order to achieve the goal. They would also think about whether your clients’ satisfactory because your success means their success too.

Strategic Performance

The reason why the agency you work with should consist of people who know what they are doing is because they should be able to implement strategic action in accomplishing the project’s goal. Analytics and research will be their base before making any kind of movement because the action should be data-driven.

Flexibility also holds an important key because digital is fluid and not rigid. The market and industry trends move fast, requiring a flexible marketer who is always ready to handle any sudden change with wise thinking and action, using the right tools.

Constant Monitoring

Unlike offline marketing, online marketing is very much real time. Just within one minute there can be a huge change to the progress such as getting new leads or spending more than the budget. While it can turn into scary events, this real time progress is very advantaging if handled correctly.

With real time result, you can know right away if your campaign produces new result. You can also maintain budget because if your campaign has met the goal or the worse case – does not work at all, you can immediately stop the campaign and make evaluation.

If you work with a digital marketing agency, make sure they always evaluate the running campaigns, so there is a continuous progress, which moves only towards a better direction. Preserve and improve the good practices, scrap off the bad ones.

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If you are looking for a credible digital or online marketing agency in Singapore, make sure to check Alpharus Media. We are a team of experienced digital marketers who are passionate to assist clients in boosting digital media presence, be it on search engine (Google) or on social media. We can also build a website or landing page for sales that is tailored to your needs and also your target audience’s characters.

Leave your contact detail below or contact us here to discuss about your digital project.

Also published on Medium.