In this digital era, marketers need to step up their game in order to keep up with the latest trend.
There are a lot of platforms that are used in digital advertising agency Singapore that can be overwhelming when have to be done alone. Meanwhile, you may already have a lot in your hands to be able to learn all the terms and tools to use. Not to mention the amount of learning time required before you can finally start the project.
Working with a digital advertising agency can be a solution to this condition.
People in digital agency know what is going on in the digital marketing world, including the latest trend and how to utilize tools and technology to get to it. There are a lot of services they can offer to boost your brand and business’ performance.
Now, finding agencies is easy, but how to find that one agency that exactly suits your needs?
Know your business and project
Before working with a certain agency, usually clients do a pitching process in order to evaluate the candidate agencies. Make this an introduction session for both sides, not only from the candidates.
Marketers need to be able to show their businesses well to transfer the knowledge to the agencies so they understand the value of the business. This is so that the candidates can deliver the first presentation as expected. Meanwhile, make sure that the agencies explain everything you need to know. Ask questions if necessary.
In addition, companies should understand their own necessities because digital marketing is one wide subject. Not all digital marketing agencies can cater to all subjects. Sometimes you need to hire more than one agency to complete your puzzle.
Flexibility
Pick an agency that is flexible enough to understand your budget and also your needs. A good agency would not force a long term service, knowing their client only need half of it.
In this part, the expectation should be mutual from both sides. If the client has lower budget, the result expected should not be that of a grande one which requires a lot of money in the making process. This goes the same with the agency. They should be able to deliver optimum result compared to the budget.
To make everything clear, this talk should also happen during the introduction session before the project begins.
Area of Expertise
As mentioned earlier, every agency might possess different strength. One might be stronger in terms of visual and graphic design, but might not be the right agency for SEO. One might be great at Google Adwords, but not so good with social media.
Assess your candidates according to related subject, and ask them to rate how good they are in that area. Ensure that the agency you work with meets the required expertise for your target.
Credibility
Nobody wants to work with those who don’t seem they can do their job well.
Other than relying on your first impression during pitching, try to take a look at their past works. If they meet your standard, it is a green light to work together.
Sometimes, a startup agency also possesses a good quality, and obviously they have no remarkable past experience, yet. When it comes to this, give an initial project to see their quality. Who knows that you might find a hidden pearl after not feelings satisfied with the other candidates. After all, the project only begins if both sides are good with each other.
Project Planning
Let’s say you already have several candidates that are into your liking, but still not sure which one is the one. Try to ask them how they are gonna execute the project that you have presented at the introduction part. Listen to their proposal which usually includes timeline, quotation, and process detail. Again, ask if you feel like some details are missing from the explanation.
Take a look again at your checklist. Get everything you need? Then you have found that one agency that matches your project business.
Remember that working with agency is like having a partner. Both the client and the agency need to understand the importance of the project as well as the value of the brand. Why is the value important? Because a brand’s value should always be translated in the products of the brand, be it in posters, POSM, or digital. Educating the agency on your business value may help to produce greater results with greater quality.
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If you are reading this article, chances are you are in the need of one good agency to help you with your digital marketing project. Good news, we are one of your potential candidates!
We at AlpharusMedia are already experienced with digital marketing and digital strategy, with clients from Singapore and Malaysia. Our expertise includes Search Engine Optimization (SEO), Search Engine Marketing (SEM) using Google Adwords, FB advertisement, leads generation, content creation, and others.
If you reside in Singapore and want to work with us, don’t hesitate to leave a comment below or contact us here. We are more than excited to take care of your digital projects and elevate your presence in the digital world.
Still confused about digital marketing and which service you should choose? You can have a consultation with us prior to working together, so you can have a clearer picture on how we can help you.