When doing business, sometimes people have problems with how to increase their brand awareness. Even in digital marketing, it requires strategy in order for people to notice a brand’s existence and also its value. In order for people to enter your “building” you have to make a lot doors in a lot of channels, one of which is search engine.
Every day millions of people do millions of searches. Google saw the opportunity in this and created Google Adwords as a tool for business players to step up their game in digital marketing by using PPC system (pay per click)
If you are wondering how Google Adwords can help your business, here are 6 reasons:
1. A Fast Track for Making Your Business Seen
When you post an advertisement using Google Adwords, Google will put your website on the top of SERP (Search Engine Result Pages). It means that your website will appear above the results posted without PPC system, stealing attention.
This, without a doubt, creates a higher chance for your business to get noticed. Just make sure that your posted ads are “delicious” enough for people to get hungry for you and make a click, because let’s face it, you are not the only one who posts ads on SERP.
2. Specific Targeting
When we say specific, it means SPECIFIC.
You can choose who can see your ads, where they appear, and even when they are shown to your target audience. The more you know your target audience, the more specific you can set, and the more possibility for your ads to turn into revenue because those who see and click your ads are really those who desire your products.
For example, you are going to post an advertisement about fishing trip in Singapore. You only want male audience who are above 35 years old and live in Malaysia and Singapore to see your ads because based on your research, young adults do not like fishing. You also want to post the ads starting from 7PM you notice that people research about fishing when they are having leisure time after they come home from work or finish their day-time activities. You also only want people who use smartphone and tablet.
With that information, you can post on Google Adwords an advertisement that only appears if the audience searches keywords you choose and meet the entire requirement mentioned above.
As relevance with your target market profile is very important, it is highly recommended to research your customers’ persona before beginning your Google Adwords journey.
3. Follow the Interested Customers Around
Don’t worry because you’re not going to be literally following your customers around. Instead, your posted ads will do it for you.
When people open your posted ads and leave, the ads will appear on other platforms, following them like a walking reminder. It is called retargeting, and it is one of Google’s doings. Remember that you spend your money for every click, so why not make use of the features to the optimum level.
Besides, isn’t it one of the functions of advertisement, for people to remember you?
4. Faster Process, Faster Result
Not saying that SEO is bad, but it can really take a long time to set up for the optimization and also to wait for the results.
With SEM, you can post your ads right away after you are done with the setting. Also, you can monitor the results on Google Adwords, real time, so you can know how your ads perform after you post it. From this, you can make evaluation and create your own data for future improvement. By future, we mean whenever you want to.
5. Keyword Research that can Help Your Whole Digital Marketing
One of the main benefits of using Google Adwords is that you can research your keywords from the database of Google (aka the largest and most used search engine in the world). You can find out which keywords are most searched to predict which keywords will perform best with your ads.
Why is keyword important? Because Google will rank your ads based on your chosen keywords. The better your keywords, the better your ads visibility.
Moreover, the keywords you have researched can be used for other digital marketing purpose, e.g. for SEO practice. For SEO, keyword relevance is the heart of the success, which is why having a thorough research will help your business to survive on SERP.
It may also help you with other platforms like social media, e-commerce, and email marketing because you can implement the right keywords that can make the audience turn their heads to you.
6. The Result Gets Better Over Time
How is that possible? The answer is with trial and error.
With Google Adwords, you can post more than one ads for one event by trying with several keywords that you think are relevant. You can also do split testing to see which ad performs best. Simply modify the copy and see how they result compared to the other copy.
Always monitor how each ad performs and take note of what works and what doesn’t work.
You may question, if it gets better over time, does it mean that I have to pay for a long time?
To answer this question, it should go back to your initial goal. Why do you post advertisement in the first place? If your goal is just to promote some event, for example, for sure you don’t have to post for months or years, just until your event is over or the goal for the ads is achieved. However, if you aim to increase awareness, it may take some time until your goal is achieved, but still it is a lot faster than by waiting for organic results.
But, hey, with the result that you may get, investment in Google Adwords is very much worth it. Remember that your visibility in the SERP is guaranteed, and millions of people search in Google every day, meaning that it is a very good opportunity to get new customers.
Are you ready to begin your journey with Google Adwords?
Performing SEM requires a good strategy in order to prevent failure, and to get the results as targeted. If Google Adwords can help you with your business, we at AlpharusMedia can help you with Google Adwords. Let us do the strategic placement for you, and all you have to do is sit back and relax until your goal is achieved. No need to monitor the ROI every hour because we will do the hard work for you!
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