24 Sep Lead Generation: Your Instant Solution to Increasing Traffic
Have you ever heard of the saying “Communication is the key to relationship”?
The saying applies to every form of relationship, including that of customers and business players. Companies and brands need to communicate with their customers, whether the new or the existing ones, in order to build more solid opportunities for sales.
That is why it is important to get contact information.
One traditional attempt of getting customers’ contacts is by holding some events where visitors or interested people will be asked for contact information, usually involving name, email address, and phone number. While the practice still exists, there is a more efficient way to do it.
First of all, when a person or a potential buyer is giving away their contact info, they are referred to as a Lead. Meanwhile, the process of attracting them to give the information that you want is called Lead Generation.
In digital platforms, lead generation has become easier than ever. There are tools available that can make it easier to spread lead forms and also to fill it in.
One of the most popular practices is by using FB lead ads.
Facebook has provided its own forms, so your target audience does not have to leave their Facebook page, but simply fill in their information right away. It is also easier to evaluate with real time report on your dashboard, so you can control the budget as compared to your target.
HOW IS LEAD GENERATION HELPFUL FOR THE BUSINESS?
Introduce your business to strangers
For renowned brands with a lot of followers, doing lead generation may help sustain their business; for example, to improve their overall ads performance or improve the size of their database. On the other hand, for smaller business, this can help to boost their existence and improve awareness.
Imagine you are a brand sales person offering samples in a supermarket. Then you stop by a lady who is shopping in your product area and ask if she wants to receive a product sample of your completely new brand, simply by giving away their name and phone number. Voila, you just introduced your brand to a new person and also get her information which can be used to further explain about your brand and products.
This goes the same with digital lead generation, only better. The advertisement you spread will go onto your target audience’s timeline, and they will fill in the forms if they want to. The good thing is, you can already get potential leads simply by receiving one click from people who have seen your ads, regardless they fill in your forms or not. You know, almost everything is traceable in the digital world.
You can retarget those who did not open your forms, and go for a second chance.
Leads have more potential for sales conversion
Lead generation is like building a bridge from a new person to a potential buyer into conversion.
Let’s go back to the lady in a supermarket case. When she gives away her name and phone number, it means that she is interested in your product. “Tempt” her a little bit more, she might actually make a purchase. Of course this goes with hope that she likes the sample she receives.
Even if she doesn’t like the sample, you can send her a quick survey asking why she doesn’t like your product, and use the feedback as an insight for product and marketing improvement.
Generating new leads with FB ads has similar route. The data you have captured from the FB forms can be used to other marketing practices such as sending email marketing, sending promo, educating audience about your products, and many more based on your goals in doing lead generation. As they are getting more informed on your brand’s value and products, you can offer a Click to Action (CTA) button to nudge her to purchase.
Instant for you, more comfortable for the audience
Gone are the days where a telemarketer has to call one by one to find a customer, while the person receiving the call feels extremely annoyed.
With lead generation, everything is by the audience’s choice. If they like what they see, they will enter on their own. As a marketer, you also save yourself a lot of time and effort from having to approach one by one. Let the audience take the control, and all you need to do is to lure them to you.
This leads to a conclusion that……
Attraction is the Key
If communication is the key to relationship, attraction is the key to successful lead generation.
When you post an ad in Facebook, that one thing that makes the audience want to make a click is because they are attracted with either the information, the offer, the interesting copy, or the whole package of it. Relevance of the wording used or the content will decide how your ad performs.
What if your ad does not perform well?
With FB ad, you can post different Ad Set for one campaign. In every ad set, you can post different ads with different formation of copy and image. The purpose is to see which one performs best and which one doesn’t perform well. So if you see that some of your ads, bring high Cost per Lead (CPL), just ditch it, and change with a new one that you think will perform better.
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Start generating your leads now with AlpharusMedia.
We are a digital agency in Singapore with proven results in Lead Generation. Our clients have now enjoyed the advantages of doing lead generation with us, and now we are ready to help your business to reach a great number of the potential client.
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