If you live in Singapore and are looking for a way to boost your business in a digital area, you just clicked on the right link. In this article, you will be introduced to one of the most popular and most effective online marketing using social media.
There are a lot of casually used social media platforms out there, but Facebook remains the most popular choice worldwide, including in Singapore. It is predicted that by 2022, total Facebook users in Singapore will increase up to 3.47 million people. It is a huge number compared to the current population of the country which is around 5,791,901.
Such numbers indicate that the majority of Singaporeans are now Internet citizens, which also means that there is a huge opportunity for penetration. However, just an opportunity is nothing without a strategy; thus, Facebook Marketing Singapore was born.
Get to Know Facebook Marketing
Over the years, more and more brands have seen the importance of social media for increasing awareness as well as getting engagement from the target audience. Facebook as one of the fastest digital giant companies saw this opportunity and expanded its function from just a platform to connect family and friends, into a powerful tool that caters to the needs of business.
Its fanpage features were optimized to create a bridge between brands and their consumers. The brains behind Facebook also stepped up the game by creating an advertising system that allows users to perform various actions for different purposes. Its high agility to capture its users data also makes it easier for marketers to control their targeting.
Benefits of Facebook Marketing
Increase Brand Awareness
Many brands have proven how powerful Facebook can be when utilized correctly. Posting a campaign through a fanpage and can let people know more about your business and what you are bringing to the world. It can be a platform that does not only work for products education, but also to tell your audience about your story. Your campaign can also be boosted with FB ads that can reach many new people within your target audience criteria.
Leads Generation
It is not excessive to say that leads generation is one of the leading objectives in digital marketing practices. Everyone competes to get new leads in order to build communication with both existing and potential customers. New unique leads are especially important because they can be turned into prospects and later converted into sales.
Many people use Facebook Ads to generate leads because of its ability to filter audience into very specific level, making sure that what we posts are only seen by those who are meant to see them. In addition, it is easy to use and we can monitor the budget that is used, so nothing should go in vain.
Wide Area of Reach
If earlier we mentioned how you can specifically target audience. Well, the opposite also applies: you can target as wide as possible (although we do not see why you want to do that). Maybe you just want to let the whole world to watch your introduction video so you set the demographic to reach people in global level.
Even when you target specifically, there is also a big chance that people who are correctly targeted or who have joined your fanpage feel very relevant to the content you posted, and they share it to their timeline, letting their peers to see; hence, more people are exposed to your business.
This goes without saying that the key to successful content distribution is not only how specific the targeting is but also how relevant your content is to the audience.
Strengthen Relationships with Customers
Speak louder, hear closer. A short quiz for you, what is the biggest difference between billboard marketing and Facebook marketing? With Facebook marketing you do not have to wonder who have seen your billboard and what they think of it. Again, with specific targeting you can choose who can see your ads and monitor how they turn into conversion.
Moreover, with a Facebook fanpage, not only you can post a lot of good and relevant contents that can trigger engagement, but also receive direct feedback from consumers. A lot of brands even intentionally turn their fanpage into a medium for customer service in order to get faster feedback and give faster replies.
Drive Traffic to Website
Some companies have their own website, some of the smaller ones prefer to start from a fanpage. Whichever situation you are in, doing a Facebook marketing can benefit your whole business process. Your Facebook posts both as paid ads or organic posts can contain a clickable link to your website, or you can simply post the link to your website content on Facebook.
Once people visit your website, present them with contents, widgets, or simply a link that connects to other social media platform that you have. Thus, an integrated digital system can be made and it optimized the traffic to all your digital assets.
Guaranteed Leads
Do you want to have a successful Facebook Marketing with guaranteed leads? We at Alpharus Media can help you get leads as targeted with adjusted budget. We are a digital marketing agency in Singapore, and Facebook Marketing is one of our specialties. After years and years of experience working in digital industry, we are confident that we can bring you quality leads in accordance to your campaign purpose and value.
Contact AlpharusMedia here and have a free discussion with us prior to work.
Also published on Medium.